Instruqt Website — GA4 ReportZabal Media · Property 252770041
Jun 1 – Jun 30, 2026 vs May 1 – May 31, 2026
Overview
Homepage
State of Dev Report
Tours
Instruqt for AI
Sessions
11,692
▼ 50.1% · May 23,409
Users
9,462
▼ 52.5% · May 19,904
Engagement rate
35.4%
▲ 4.3pp · May 31.1%
Form submissions
1,200
▼ 33.5% · May 1,804
Sessions & Users by Date
SessionsUsers
Jun 23–24 spike: HubSpot email blast. Email drove 1,202 sessions in two days — 55% of all traffic. The send promoted the AI-enablement blog post (611 views, 92% of its June total) and the Prefect walkthrough (445 views). Excluding the spike, June averages ~295 users/day.
Sessions by Default channel groupΔ vs May
Users by CountryΔ vs May
Sessions by Source / medium
Source / mediumSessionsEng%Dur
(direct) / (none)5,21122.0%1m 15s
google / organic1,77356.0%2m 50s
hs_email / email1,54246.6%50s
instruqt / inapp81740.0%2m 28s
google / cpc78748.7%1m 36s
linkedin / LinkedIn2784.7%2s
platform / logo13441.8%2m 0s
bing / organic11553.9%2m 41s
chatgpt.com / ai-assistant6269.4%6m 18s
Views by Page pathtop pages · Δ vs May
PageViewsMayΔ
/3,9994,287▼ 6.7%
/test-drive718490▲ 46.5%
/blog/ai-enablement…662—new
/inside-prefects…604194▲ 211%
/pricing4394380.2%
/demo427409▲ 4.4%
/state-of-developer-adoption-2026293—new
/interactive-tours213157▲ 35.7%
/careers170110▲ 54.5%
Users by Deviceshare · Jun vs May
DesktopMobileTablet
Desktop grew 7% MoM. The decline is entirely mobile (−91%) and tablet (−96%): May's social audience was on phones.
New vs Returning users
JuneMay
Returning users: 8.7% of the base, 16.6% of sessions, 49.1% engagement, 4m 21s average sessions.
Key takeaway

The 50% traffic decline is one channel. Organic Social fell from 14,161 sessions in May to 527 in June — a 13.6k gap that accounts for nearly the entire drop. Three May promotions ran their course: the Google Cloud Security story (7,764 → 134 views), the Jono Bacon post (3,713 → 29) and the education tour page (3,496 → 42).

Everything else grew: Direct +18%, Email +163%, Paid Search +78%. June's smaller audience is a better one — engagement rate, session length and depth are all up.

Recommended next steps
  1. Rebuild the social distribution engine. Identify the owners, content and cadence behind May's three big promotions. That playbook produced 13.6k sessions.
  2. Protect high-intent acquisition. Exact-match paid search, organic, email and /pricing all improved. Review broad-match "instructq" keyword spend.
  3. Clean the measurement layer. Dedicated Start-the-Tour event, tour-embed timing, reconcile the two form event families.
  4. Filter suspicious traffic. Singapore, linkedin/LinkedIn and related/organic inflate users by ~2.7k.
  5. Grow returning visitors. 49% engagement, 4m+ sessions, 2.3× visit frequency.
Caveats
  • Bounce rate is derived as 1 − engagement rate.
  • May form-start tracking was incomplete; completion-rate comparisons are directional.
  • URL parameters fragment Test Drive landing-page rows.
  • Low-engagement LinkedIn, related/organic and Singapore traffic likely includes previews and bots.
  • GA4 Data API snapshot, pulled Jul 13 2026 — not a live connection.
Key eventsJune vs May
form_submitted
1,200
▼ 33.5% · May 1,804
conversion_form_submitted
66
▲ 3.1% · May 64
file_download
60
new · May 4
report_download
18
new · May 0
view_search_results
752
▲ 66.0% · May 453
link_click
5,554
▼ 29.1% · May 7,837
form_start
1,229
97.6% completion · added Jun
scroll (90%)
2,578
▼ 12.5% · May 2,948
form_submitted by Page path
form_submitted by Channel
conversion_form_submitted (66) fires only on the Prefect walkthrough at get.instruqt.com — Email drove 54 of 66 (82%).
Sessions
3,754
▼ 1.2% · May 3,799
Users
2,725
▼ 5.2% · May 2,875
Engagement rate
47.8%
▼ 1.6pp · May 49.4%
Pageviews
3,999
▼ 6.7% · May 4,287
link_click (CTA clicks)
2,772
▲ 20.1% · May 2,308
scroll_depth
2,681
▼ 15.2% · May 3,162
scroll (90%)
317
▼ 12.4% · May 362
form_submitted
186
▼ 29.5% · May 264
Key metrics — June vs May
JuneMay
Users and views barely moved despite the sitewide drop. Link clicks grew 20% — visitors navigate deeper from the homepage. Form submissions fell 30%, but /pricing now carries more of that load (247 submissions vs 186 here). Avg session on homepage entries: 3m 17s.
2026 page — /state-of-developer-adoption-2026 (ungated · live Jun 17)
Pageviews
293
new page
Users
151
102 new users
Engagement rate
52.4%
avg session 3m 10s
report_download
18
+ 57 file_download
2025 page — /state-of-developer-adoption-2025 (gated)
Pageviews
46
residual traffic
Users
31
19 new users
form_submitted
16
10 users
report_download
0
gated — form instead
2026 page vs 2025 page — June side by side
2026 page2025 page
The 2026 page is ungated, so its conversion proxies are file_download (57) and report_download (18) rather than form submissions. Link clicks run 10× the 2025 page. Action: mark report_download as a key event in GA4 Admin so it can be used as a conversion metric in Looker Studio.
Section A — /interactive-tours
Pageviews
213
▲ 35.7% · May 157
Users
173
▲ 162% · May 66
Engagement rate
62.9%
May 81.6% (small base)
link_click (incl. Start the Tour)
126
▲ 55.6% · May 81
scroll_depth
197
▼ 24.5% · May 261
form_submitted
11
May 10
form_start
11
100% completion
new users
79
May 12
Section B — /product-tour
Pageviews
92
▼ 8.0% · May 100
Users
69
▲ 40.8% · May 49
link_click
66
▲ 106% · May 32
form_submitted
16
May 15
Tours combined — June vs May
JuneMay
Tracking gaps: (1) "Start the Tour" clicks land in the generic link_click event — filter by click_text = "Start the tour" in Looker, or add a dedicated event. (2) No measure of time inside the embedded tour; proxy = avg engagement time on page. Future: GTM postMessage event from the tour vendor for true interaction time.
Users
115
▲ 3.6% · May 111
Pageviews
162
▼ 26.4% · May 220
Engagement rate
78.1%
▲ 10.5pp · May 67.6%
form_submitted
23
▼ 30.3% · May 33
Key metrics — June vs May/ai-adoption
JuneMay
Users up slightly while views fell — fewer repeat views per visitor. 78.1% engagement is the highest of the four monitored pages. Link clicks halved, but May was inflated by repeat-clicking (198 clicks from 37 users ≈ 5.4 each). URL note: dashboard filter currently on /ai-adoption; confirm with Tyler whether /wip/instruqt-for-ai replaces it at launch.
Zabal Media · GA4 Data API snapshot · Jul 13, 2026instruqt.com · property 252770041